Who hasn’t heard of Starbucks? The modest American coffee roaster and retailer, known for its “green twin-tailed mermaid” logo has transformed into an international coffee powerhouse. Like many other big stores, Starbucks spends an exorbitant amount of money on marketing campaigns. Every now and then, customers will receive offers, such as BOGO (buy one, get one), informational and discount promotions.
Marketers have to constantly weigh the benefits of their promotions against the costs, and understand the driving factors that are impacting their marketing optimization efforts. …
Many of you might already be familiar with the largest crowdfunding platform, Kickstarter. For those who are not, Kickstarter allows creators to raise money to get the fund they need to bring their ideas to life.
I stumbled upon Kickstarter in 2014, specifically on the Kickstarter page of Leonard & Church, when I was searching for a good quality yet affordable watch back when I was in university. From there, I started discovering more and more cool products on the site.